Eleonora Benso — 01. Visual Identity / Fantacycling

01.

Visual Identity

Fantacycling

Programs used:
Figma
Procreate
Illustrator

2025

Fantacycling — two cyclists illustration

Fantacycling — divisa (maglia e pantaloncini), fronte e retro

Fantacycling — app UI: home, racers, racer sheet, my team, app icon

.TASK

Recreate a full visual identity for a FantaCycling team: logo design, app and website UI, social media content, advertising, merchandise, and business cards. The previous F logo becomes a cyclist mid-sprint. The Pantani palette borrows from race routes and jersey traditions. The illustrations give the same feeling as the sport: being always in motion.

MEET Archive

Programs used:
Processing
After effects

2025

MEET ARCHIVE — The archive narrates the fundamental evolutionary steps of digital culture. It's a meeting point between the past and the present, a timeline of the research and experimentation process from the birth of the digital technologies.

MEET Archive exhibition - Le Radici del Nuovo

Moodboard composition - eroded concrete, dust, flip phone

sedimention, erosion, time, memory of past technology

Timeline of obsolete technology (photographs): Floppy Disk 1971, Bandai Tamagotchi 1996, BlackBerry Bold 9000 2008

The same timeline rendered as colored particle point-clouds

.TASK

Create a visual identity for the Meet Archive, a collection of tech objects spanning from different decades each one a small piece of cultural memory. The central concept is the technological fossil. Every object is presented through an animated poster: buried under dense, sand-like particles that accumulate with time.

Piazze negate

Programs used:
Figma
After effects
Illustrator
Photoshop

2026

Piazza pubblica affollata — bambini che giocano, ping pong, tavolini (collage a blocchi)

How can communication design act as a critical practice to expose the ways Milan's public squares fail their citizens?

Territorial collaborative lab — primary artefact: annotation through stickers, interactive information totem, floor graffiti

Pubblic communication — secondary artefact: Instagram page, website about piazzas

Local advertisement — tertiary artefact: informative poster, floor graffiti

Territorial collaborative laboratory — artefatto primario

The lab runs every three weeks, from 2 to 6 pm, moving through Milan's municipal districts with the goal of covering the entire city by year's end.

Floor graffiti in Piazza Bausan: 'Questo e' il cuore di Piazza Bausan. Lo senti pulsare?' con QR code, dipinto sul pavimento in porfido

Totem in Piazza Bausan: pannello informazioni, istruzioni passo-passo, pannelli interattivi 'IO HO PARTECIPATO!' e 'COME VIVI PIAZZA BAUSAN?', persone che partecipano

Cartolina 'GRAZIE per aver preso parte al nostro laboratorio' e sticker 'AMO QUESTA PIAZZA PERCHE' / LA CHIAMEREI PIAZZA SE' di Piazze Negate su sfondo viola

EXPLAINATORY POSTCARD + STICKERS — START OF LAB

Sticker da compilare di Piazze Negate: 'AMO QUESTA PIAZZA PERCHE' (verde) e 'LA CHIAMEREI PIAZZA SE' (viola), con icone cuore e lampadina

Legenda: appreciation = cuore, suggestion = lampadina

Cartolina 'GRAZIE per aver preso parte al nostro laboratorio' e sticker di Piazze Negate su sfondo viola

SECONDARY STICKERS — SUBJECTIVE PERSONAL OPINIONS

Due foto in esterna: sticker verde compilato su un cordolo coi fiori, e sticker viola compilato a mano

Due sticker: QUESTO SPAZIO VERDE MI PIACE PERCHE (verde) e VORREI CHE QUESTO SPAZIO VERDE (viola)

Instagram is the project's most immediate channel, where the lab's visual identity takes shape and the story of Milan's piazze stays alive, continuous, and open to participation and dialogue.

Perché Piazze Negate? · Il nostro laboratorio · Come partecipare · Voce dei cittadini

Story Instagram: Laboratorio Piazza Bausan 20/01/26

INSTAGRAM PAGE — VISITING THE PIAZZA, INFORMATIVE POSTS

The website is an open archive where annotations, testimonies and reflections collected in the field come together into a living map of Milan's piazze, to be read slowly, revisited, and put in relation with each other.

Posters and floor graffiti bring the project into the urban space itself, meeting people in their daily routines before the lab even begins, sparking curiosity and inviting them to participate.

Poster Piazze Negate 'UN LABORATORIO PARTECIPATIVO PER TORNARE A VIVERE LE PIAZZE INSIEME' affisso su un muro

Floor graffiti Piazze Negate '20/01 POST LEZIONE IN PIAZZA BAUSAN. PENSIAMOLA INSIEME.' con QR code sulla pavimentazione, skater di passaggio

.TASK

Design a communication campaign system for a participatory urban research project investigating why Milan's public piazze fail to function as genuine spaces of encounter and collective life, where design choices, management decisions, and control systems quietly push people away instead of inviting them to stay.

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